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Stronghold DealerAdvance(TM) Wireless System Boosts Car Sales 20% at Camino Real Chevrolet

 

BERNARDSVILLE, N.J., April 17 / --Stronghold Technologies, Inc. has received a commitment from Camino Real Chevrolet in Monterey Park, California, to purchase the company's DealerAdvance Sales Solution(TM) wireless technology. 

A new, high-tech wireless solution that uses PDAís (Personal Digital Assistants), DealerAdvantage is being used across the country to increase sales and help streamline the sales process. 

DealerAdvance has increased the productivity of dealer salespeople from 10 percent to as much as 50 percent, according to Michael Hernandez, Jr., general manager of Camino Real Chevrolet.  He said the dealership experienced an overall increase of 20 percent in car sales during the first quarter of 2003, when the company was piloting Stronghold's technology, over the same period last year. 

DealerAdvance provides us with an organized method and system to help our salespeople manage sales more effectively," Hernandez said. "Based on our results in February and March, we estimate that our return on investment is less than six months." 

Camino Real Chevrolet marks Stronghold's third dealership in the Los Angeles area, along with Casa de Gonzales and Family Honda, to have implemented DealerAdvance.  This is in addition to fifteen dealerships throughout Northern and Central California.  In the high-tech Silicon Valley and other progressive dealerships, DealerAdvance is more than the latest toy; itís a proven tool that generates higher productivity and bigger overall profits. 

"Dealerships in California have been among the first adopters of DealerAdvance," said Russ Stryker, Stronghold vice president of sales.  "The results of our dealers across the country are dramatic and clearly demonstrate the value of the Stronghold system." 

More than 50 dealerships around the country are using the technology, realizing sales increases of five to 20 percent and time savings of 30 to 45 minutes per car deal.  The wireless technology allows automobile dealers to capture a customerís purchasing requirements, search inventory at multiple location, locate an appropriate vehicle in stock and print out the required forms.

 

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