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Buy A Car, Get a Free Computer!

Detroit, MI – (September 5, 2003)  Targeting the younger Saturn buyers, Saturn and Dell are teaming up to offer consumers an easy and hassle-free way to have the newest technology through the purchase of a new 2003 Saturn. Under the "Buy a Saturn, Get a Dell" program sponsored by Saturn, U.S. consumers who purchase or lease any new 2003 Saturn between September 5 through 30 will receive a certificate for a Dell Dimension 2400 home computer system.

"Our research reveals a strong relationship exists between the younger Saturn  buyer and their use of, and desire for, the latest technology," said Jill Lajdziak, Saturn's vice president for sales, service and marketing. "At Saturn, we believe our success is dependent on building customer enthusiasm and this is another innovative way to exceed expectations at the beginning of the ownership experience, right in time for back-to-school."  

Already have a computer?  Get a new one and donate your old one to charity. Those consumers who already own a computer or decide they do not need the new system, are being asked to donate any working Pentium 133 or faster computer system to the National Cristina Foundation (NCF), a public charity dedicated to helping individuals with disabilities, students at risk and the economically disadvantaged an opportunity to lead more independent and productive lives through computer technology and training.

During the September program-period, customers who purchase any new 2003 Saturn ION, L-Series or VUE sport-utility will be provided a certificate redeemable for the Dell Dimension 2400 desktop computer, the company's most popular system. The computer offer can be combined with other current Saturn incentives.

The "Buy a Saturn, Get a Dell" program includes a Dell(tm) Dimension(tm) 2400 with Intel® Celeron processor at 2.2GHz, a 128MB shared DDR SDRAM at 333MHz, 15-in, E151 flat panel display, 40GB value hard drive, Microsoft(r) Windows® XP Home Edition, Integrated 10/100 Ethernet 55K2 PCI Data Fax Modem, 48X CD-ROM Drive, Integrated ADI 1885 Audio and Altec Lansing ADA215 Speakers, Word Perfect Productivity Pack and one year at-home service. Together, the estimated retail value of the system is about $800. Customers will have an option to purchase upgrades.

For consumers interested in making a tax-deductible donation of their used computer equipment, Dell offers the ability to register online for a convenient and affordable home pick-up of working computers that meet the NCF's minimum Pentium 133 or faster technical requirement. Additional information can be found at www.dell4me.com/recycling. And donation of the new computer system is as easy as notifying the Dell fulfillment center when ordering the computer.

 

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