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HUMMER And Tread Lightly! Team Up To Restore Recreation Sites and Launch “HUMMER Helps”

Ogden, UT – (September 8, 2003) The national nonprofit organization Tread Lightly! ® and General Motors' HUMMER division recently announced HUMMER Helps, a new partnership between GM and Tread Lightly! aimed at promoting socially responsible outdoor use, specifically by enhancing recreational areas used for four-wheeling.

Tread Lightly!, whose mission is to empower generations to enjoy the outdoors responsibly, received a $100,000 endowment from HUMMER to specifically be administered as a grant-giving initiative. The endowment will be distributed to select outdoor enthusiast clubs who are Tread Lightly! members and have pinpointed recreational areas in need.

The Restoration for Recreation endowment was given to Tread Lightly! as part of a program within the HUMMER division titled HUMMER Helps. The HUMMER Helps program was created to recognize HUMMER owners who have utilized their vehicle's capability for acts of humanity, and to sustain the lands where outdoor enthusiasts enjoy off-highway activities.

"HUMMERs are purpose-built vehicles with superior off-highway capability and many of our owners work to protect the environment for future use," said Mike DiGiovanni, HUMMER general manager. "This donation to Tread Lightly! will bring local community volunteers together with federal, state and local land management agencies to work toward a common goal-enhancing our recreational areas."

Tread Lightly! members can find endowment funding applications at Projects are graded on set criteria including cost, maintenance, membership status and value of the project to the area.

Tread Lightly!'s Restoration for Recreation program began in 1997. It was created to relieve the increasing pressures from recreation, irresponsible recreation practices, aging facilities, and a lack of government funding. Hummer owners have come under fire from environmentalists and ecologists for their impact on open-land spaces and four-wheel drive parks. This an effort by GM and Hummer owners to show that Hummer owners can use their vehicles responsibly.

Based in Ogden, Utah, Tread Lightly! is a non-profit organization that is an ethical and educational force among outdoor enthusiasts and the industries that serve them. Tread Lightly! carries out programs designed to instill a proactive, low-impact message among enthusiasts, manufacturers, advertising agencies, the media and children of all ages.

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